AMAZON PRIME
Generating Buzz for Amazon’s Hottest Comedy
INFLUENCER PARTNERHIPS
25
We used sophisticated insights to select, onboard, and brief 25 influencers in less than two weeks.
QUALITY IMPRESSIONS
65M
The campaign secured 65 million quality impressions, solidifying the new season of 'Upload' as a must-see cultural moment.
Promoting the acclaimed comedy 'Upload' on Amazon Prime during an actors and writers strike required a creative solution, so we turned to the fans.
Our Approach
Strategy
Our strategy was a dynamic blend of tradition and novelty. We sought to connect the TV show with ongoing cultural conversations. While we included traditional entertainment voices, we also engaged fresh voices from outside the entertainment industry who were eager to talk about the new season.
Execution
With a tight deadline, we engaged entertainment journalists and twenty-five influencers to foster discussion around the new season that seamlessly integrated into their content and platforms. We designed a superfan-worthy press box for influencers and journalists nationwide, timing it with the release of new episodes to create sustained buzz throughout the season.
Impact
We caught the attention of tens of millions of people, increasing awareness for the new season and attracting new fans. The demand for our press boxes was so high that we doubled our initial order. The season's launch garnered headlines in national news outlets and prominent features in major entertainment roundup segments.
Featured In
Must-see TV:
Upload Season 3 Premiere
MUST-WATCH:
Upload Into Heaven
‘Crouses Top Picks to
Stream This Weekend’
