VELD CLOTHING
A Sustainable Clothing Brand’s Journey to Fashion Prominence
SOCIAL MEDIA GROWTH
25X
Our social media management led to a 25x increase in social media followers, allowing Veld to create an online community of dedicated supporters.
SALES INCREASE
65%
Our strategy led to a surge in consumer demand and increased sales by 65 percent.
We combined traditional and modern PR techniques to secure coverage in major fashion publications and elevate the brand to 'cult' status among trend-setters who put sustainable fashion first.
Our Approach
Strategy
We combined influencer marketing with traditional PR efforts to secure placements in prominent fashion publications and notable lists to increase brand visibility and desirability among the brand’s target audience.
Execution
We used data to select influencers, ranging from micro to macro, to share our story with their dedicated followers. We timed collaborations with influencers to coincide with product launches and brand milestones, maximizing impact. Simultaneously, we engaged fashion editors and journalists to introduce Veld and its new collections, establishing ongoing interest in the brand's narrative and standout pieces.
Impact
Influencers seamlessly integrated Veld's products into their content, creating heightened consumer interest and boosting sales. These partnerships, coupled with premiere features in top-tier fashion publications like Harper’s Bazaar and Cosmopolitan, fueled Veld's growth. The success prompted the brand to open its first flagship store, marking an expansion from its exclusively online presence.
Featured In
“5 x Cosmo’s favorite clean and green brands”
“The best boyfriend shirts for summer”
“5 x Cosmo’s favorite clean and green brands”
