When it comes to logos, even if you put one in front of me and I can touch it, they just don’t have any association to me.” That quote from a member of the CNIB community with sight loss perfectly illustrates why this project was so important to us at Zerotrillion and why it continues to be recognised globally. Inclusive design isn’t a buzzword - it’s about recognising lived experiences and not merely pandering to an audience, but participating with that audience to create something impactful.

The Canadian National Institute for the Blind believes that true progress comes from bridging the gap between sighted and visually impaired communities. So for their brand identity, it wasn’t enough to just create versions for each audience - we challenged ourselves to make a brand identity that can be experienced equally by both audiences.

The result is the world’s first tactile brand identity - a texture that tells the story of the brand through touch. And it wasn’t made for the visually impaired community; it was made by them at the Community Hub in Toronto. This project proves that inclusive design isn’t just a product, it’s a process.