Zerotrillion Appointed Agency of Record for Niagara Falls Tourism

Zerotrillion is continuing its partnership as the Agency of Record (AOR) for Niagara Falls Tourism, after successfully winning a competitive RFP process that included Canada’s top agencies. Zerotrillion will continue to provide strategic guidance across both the consumer and business functions of Niagara Falls Tourism, reinforcing the brand's position as Canada’s premier tourist destination.The broad-ranging, multi-year remit includes strategic communications, brand strategy, creative and design, media buying, public relations, and more, all aimed at driving sustained growth and engagement for the iconic Niagara Falls brand.“We are thrilled to continue our partnership with Zerotrillion,” says Janice Thomson, President & CEO of Niagara Falls Tourism. “This is a group that continues to inspire us, consistently bringing new ideas and executing them at the highest level. Their exceptional work in attracting visitors to Niagara Falls and reinforcing our status as an entertainment capital has driven significant economic impact for the members of Niagara Falls Tourism. We’re excited for the future of this collaboration.”Zerotrillion has a proven track record with Niagara Falls Tourism, including the creation of the award-winning broadcast special Alessia Cara Live from Niagara Falls, which debuted on The Late Show with Stephen Colbert. The campaign garnered prestigious accolades, including a New York Festivals Gold in Branded Documentary, Clio Awards, and winning the Entertainment category at The Drum Awards.“You can expect even more remarkable initiatives from the Niagara Falls brand in the months and years ahead,” says Aubrey Podolsky, President of Zerotrillion’s Toronto office and Global Chief Strategy Officer. “Our focus remains on capturing attention, elevating brand perception, and driving increased visitation—especially during shoulder seasons. Everything we do will reflect the authentic visitor experience while delivering tangible economic impact for the region.”“Niagara Falls is Canada’s most famous attraction and one of the great natural wonders of the world - it makes me very proud that we’ve been once again trusted to inspire people around the world to come visit.” says Alex Paquin, CEO of Zerotrillion.