Zerotrillion Hires Former Unsplash Exec, Chantelle Brinkley, to Open New York Office

On the back of winning New York Festivals’ “Best New Agency of the Year in 2021,” Amsterdam-headquartered Zerotrillion brings on Chantelle Brinkley as Managing Director to grow U.S. client base.

NEW YORK, March 22nd, 2022 - Zerotrillion today announces its official expansion into the United States with the hiring of Chantelle Brinkley in New York. While the Agency’s roster currently includes clients in Texas, California, and Florida, the work has been handled globally from Zerotrillion’s Amsterdam and Toronto offices.

Brinkley, who started March 7th, joins Zerotrillion following a role at creative tech company Unsplash, where she served as Vice President of Strategy & Partnerships. Brinkley earned an Executive MBA from the NYU Stern School of Business and has worked in creative agencies as well as leading tech companies throughout her career. Zerotrillion CEO, Alex Paquin, and Chantelle Brinkley met at a leading Toronto creative agency in 2012, while working together on the Molson Coors account, and have stayed in touch since.

On the hiring, Paquin said, “This is a significant milestone in our three-year existence, and I couldn’t be more excited to have Chantelle onboard. Her clarity of vision, tenacity and brilliant creative spirit are exactly the qualities our ambitious agency needs to succeed in this next phase of growth.”

Brinkley joins Zerotrillion’s Global Leadership Team alongside Chief Strategy Officer, Aubrey Podolsky, Global Creative Director, Adam Fierman, CEO, Alex Paquin and founding partners, Robbie Amell, and Italia Ricci. Brinkley will be responsible for growing the client base and building out the team at the agency’s newest address, 675 Hudson St., in the Meatpacking District.

In the preceding year, Zerotrillion has won 19 Clio Awards, including 4 Golds and a Grand Clio, a Golf Effie, 3 Silvers at the New York Festivals, Two LIAs, and was Shortlisted at Cannes, as well as various other international awards in Canada and the Netherlands.

Zerotrillion Partner, Robbie Amell, added, “I’m in awe of what our team has accomplished in such a short time, but what’s even more exciting is what I know is just ahead. There’s so much that can be done to continue to bridge the gap between advertising and entertainment and having Chantelle at the helm in New York is just further commitment to developing even more exciting work for brands that share our vision.”

Zerotrillion was founded in January 2019 by former Nomads Agency CEO and Creative Director, Alex Paquin and Adam Fierman, alongside Hollywood actors and producers Robbie Amell (Amazon Prime’s UPLOAD), Italia Ricci (Netflix’s Designated Survivor) and Simon Devenyi - simultaneously launching offices in Amsterdam and Toronto. The agency was founded on an all-or-nothing philosophy from which the name “Zerotrillion” is derived, and it believes that at the intersection of Hollywood-grade storytelling/production and an uncommonly adept understanding of consumer culture is where the most effective creative advertising can be made.

“Returning to advertising has always been in the back of my mind, but I wasn’t ready to jump back in for just any opportunity,” Brinkley remarked. “Zerotrillion represents what I believe is the future of a creative industry in a massive state of flux. I was particularly drawn to the agency’s obsession with quality and their aim is to be part of the ‘big ideas of our time’. That sets a clear vision and roadmap for what type of clients we want to work with and what type of work we want to do for them. I believe in where this is going and can’t wait to make our New York office the center of gravity for Zerotrillion’s greatest work, yet to come.”

Zerotrillion’s most notable recent work is the global viral campaign for Niagara Falls Tourism featuring Grammy-winning Artist, Alessia Cara, which earned over 240 million earned media impressions and was picked up and broadcast by the likes of The Late Show with Stephen Colbert, Rolling Stone and MTV’s Fresh Out Live.