Turning
Lab-Grown Diamonds
INTO a Cultural Status Symbol
Grown Brilliance came to us with a strong product and a compelling mission,
our role was to help them meet the moment.
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Client
Grown Brilliance
What We Did
- Social Media Strategy
- Social Media Management
- Influencer Strategy
- Influencer Management
- PR Gifting
- Celebrity Gifting
The Project
While they had all the makings of a luxury product, their presence in culture hadn’t yet caught up. As part of a larger brand and advertising initiative led by Zerotrillion, we rebuilt their social identity from the ground up: strategy, playbook, design, and voice.
We introduced a new visual language and launched a seeding and influencer program to build cultural relevance at speed.
Across New York Fashion Week, Valentine’s Day, and key seasonal moments, we activated over 60 influencers, reaching new customers and tastemakers.
Celebrity stylists felt confident to align themselves with the brand, dressing Taylor Swift, Ariana Grande, Selena Gomez, Gigi Hadid, and more.
Red carpet moments followed, from the Met Gala to the Oscars, and the brand received monthly press coverage across all major fashion publications.
The Results
Today, Grown Brilliance is recognized not just as a diamond company, but as a brand trusted by stylists, worn by celebrities, and chosen by buyers who want status, values, and beauty in one product.