The Project

Taking Niagara Falls From A Destination To The Yestination

There’s something about Niagara Falls. Sure, it’s a world-class destination. But more than most places, it’s what you make of it. From Falls themselves to endless attractions, dining, and adventure, the Falls are ready when you are.
That’s the insight behind The Yestination—a bold new brand platform designed to drive both consideration and overnight stays from audiences in both Canada and the U.S.
The launch campaign was playful, fun, and impossible to ignore. In our spots, The Falls themselves step in to keep the good times rolling—reminding visitors there’s always more to say yes to.

The Results

• 95% video completion rate on skippable ads (vs. ~40% norm)
• 100,000+ bookings, with conversion rates 5–8X industry average

Niagara Falls is no longer just a destination. It’s The Yestination.