The Project

Sparking Connection for a new Electric Vehicle software company.

When Compleo decided to spin off its EV software division into a new standalone company, it needed more than just a new brand design. It needed a new identity, a new name, and a new story. Zerotrillion led the process from strategy through naming, testing, and identity design, ultimately delivering Vaylens—a brand that lives at the edge of connection, always on the fringe, always ready.

The Idea / Sparking Connection

The name itself was inspired by valence electrons, the outermost electrons that bond to form matter. Just as valence electrons drive creation and connectivity, Vaylens is about forming new bonds between businesses, technologies, and people in the fast-moving world of electric mobility. The concept “Sparking Connection” drove our visual identity: a system built around constant formation, movement, and synergy, visually expressing the value of coming together to create a better electric future.

The Design

Zerotrillion developed an identity that aligned with the brand’s attributes of sustainability, innovation, future focus, and reliability. The resulting identity is bold, energetic, and simple, designed to scale from corporate applications to app icons.

The Results

Vaylens now stands as a future-facing EV software brand, defined by its clarity, momentum, and its ability to connect. With a name and design that embody synergy and possibility, the brand is poised to lead the shift toward a truly hardware-agnostic, software-first future in electric mobility.