The Project

Transforming Achievers into the only company with the power to Shape Your Workforce.

When Achievers, the pioneers of workplace recognition and rewards, needed a complete brand transformation, they turned to Zerotrillion. We repositioned them from a transactional platform into a purpose-driven partner that helps the world’s best-run companies “Shape Their Workforce.” This meant redefining their audience mindset, sharpening their brand voice, and restating their mission: connecting people to purpose through recognition and rewards.

Visually, we rebuilt Achievers from the ground up. A bold new logo system, vibrant colour palette, playful (yet professional) typography, and dynamic graphic elements turned the brand into a living, breathing ecosystem. The design language made the brand as people-first as their platform, while feeling enterprise-grade. This is a system flexible enough to stretch across digital products, global campaigns, the platform itself, and beyond.

The Results

A revitalized brand identity, positioning, messaging framework, brand video and more that elevated them above a crowded category, significantly increasing inbound enterprise opportunities.