Promoting a TV series without actors required a new kind of storytelling, so we turned to the audience.
THE PROJECT
With cast appearances and red carpets off-limits due to the SAG-AFTRA and WGA strikes, Upload needed a new path to visibility. We tapped into fan culture and creator trust to drive cultural conversation, without celebrity support.
In just two weeks, we secured national entertainment media, activated 25 creators across lifestyle and pop culture, and delivered custom PR boxes timed to each episode drop. Each piece was designed to spark relevance, not rely on reach.
How we did it
- PR Strategy
- Press Placements
- Influencer Strategy
- PR Gifting
The result
The result? 20M+ quality impressions, a press box re-order, top-tier media coverage, and one of the few strike-era shows to achieve mass visibility. Upload was renewed for another season, proving that the right audience strategy can outshine even the absence of talent.