The Project

Launching The First Smart Ring Designed For Women’s Health
Evie wasn’t just another wearable. It was a line in the sand. The first smart health ring designed specifically for women, rooted in science, not stereotypes.

We built Evie from the ground up: positioning, naming, design, packaging, and launch. Our task was to design a brand that would speak to women with intelligence, empathy, and elegance.The visual identity rejects the tired tropes of “shrink it and pink it.” Instead, it draws from natural light and elemental forms. Curves echo the shape of the ring and the rhythms of a cycle. A refined typographic system pairs clinical precision with softness. The colour palette feels calm, confident, and grounded in wellness, not wellness-washing.

Photography captures women in real moments, unposed, unfiltered, and full of intent. Packaging was designed to feel like unboxing a piece of fine jewelry, not unwrapping medical tech. Every touchpoint, from UI to unboxing, was carefully designed to reflect Evie’s core promise: whole health in women’s hands.

Launched with a bold visual campaign and a modular toolkit built for omni-channel scale, Evie became more than a product. It became a movement. A brand that proved smart can be beautiful, and that women’s health deserves better design.

The Results

We helped Evie sell out their initial inventory within two weeks of launching.