Client

YETI

What We Did

  • Campaign Strategy
  • Creative Platform
  • OOH
  • Influencer Marketing

The Project

“Keep the Kingdom Cool” puts YETI at the heart of King’s Day, not as a sponsor but as the gear behind every moment, from first toast to last canal-side song; coolers and drinkware that hold the cold all day, with the King Crab Orange range matching the national colors and turning YETI into a symbol of Dutch pride and uncompromising performance.