The Project

Giving Locals a Real Reason to Visit Niagara Falls

As travel restrictions began to lift for residents in Ontario, each and every one was craving something that Niagara Falls could uniquely offer. It wasn’t a zipline, or a funnel cake, or even the Falls itself. It was a feeling that’s hard to capture in words. The feeling that you haven’t just gone somewhere, but you’ve really taken a trip.

The Results

This won a Strategy Award for Return on Investment, delivering above industry standard video completion rates and importantly, over 200,000 hotel bookings.