The Project

First in Honesty Third in Ticket Sales* (probably)

We partnered with TicketSwap to launch a Europe-wide campaign designed to confront the frustrations fans face when buying tickets online. Together, we tackled issues like overpriced tickets, scammers, scalper bots, and inflated fees with bold, relatable headlines that spoke directly to the experience of event-goers. Our creative line, “First in Honesty. Third in Ticket Sales (for now),” reframed TicketSwap’s challenger position by showing that honesty and fairness come before bragging rights. Using bright colors, bold typography, and a cheeky tone, we rolled the campaign out online and across Amsterdam in high-footfall areas ahead of the Dutch Grand Prix, building strong visibility around some of Europe’s biggest live moments.
This was our first major project with TicketSwap since winning the account, and we wanted to set the tone by elevating what makes their platform different. We built the campaign around their unique safeguards—ticket verification, capped resale prices, and raffling systems that keep tickets in the hands of true fans. Launching ahead of Amsterdam Dance Event, one of the busiest times for music lovers in the city, we created a campaign that not only raised awareness of TicketSwap’s mission but also demonstrated our ability to deliver bold, culturally resonant work that puts fairness back at the center of ticketing.

The Results

In 2025 TicketSwap surpassed 10 million users, and returned to profitability as our campaign helped them push into new markets and overcome the perception of second hand ticket selling platforms.