The Project

Diamonds That Deserve You

Diamonds are often a landmark purchase in a person’s life. They mark moments of real significance and reflect deep care. It’s also a highly competitive industry.

For Grown Brilliance, our core belief that “brand can change the trajectory of your business” guided a whole-sale rebrand of the luxury lab-grown diamond brand.

We built a brand and retail experience designed to make customers feel deserving. A visual identity that was at once luxe, beautiful, lightly ornamental, calm, and welcoming. We delivered this across all channels in a true brand system, from logo to type, colours to materials, retail design to e-commerce, social, advertising, packaging, and more.

The Results

The Grown Brilliance business grew over 30% in the 18 months post-rebrand.