Bringing Europe’s most celebrated probiotic into the hands and routines of America’s wellness elite.

THE PROJECT

Europe’s most celebrated probiotic brand came to the U.S. with unmatched clinical credibility but limited consumer recognition. With branding locked by global guidelines, we couldn’t change the packaging, but we could shift the perception.

We refined the brand’s visual presence through a refreshed digital aesthetic, expressed through a new website, premium product photography, and cohesive social storytelling that carried through to paid media ads. We secured top-tier press and podcasts, launched strategic influencer campaigns (from Olympic athletes to fashion-forward wellness icons), and landed Omni-Biotic in Goop retail stores in LA and New York.