The Project

Blending Art & Science to Position Flowr’s Most Popular Strain

In the notoriously tight regulations of the Canadian cannabis industry, there’s little brands can say about their products. So we developed a campaign that speaks for itself, highlighting Flowr’s approach by blending vibes of Rembrandt still lifes with precision scientific instruments.
This multiple award-winning campaign for Flowr addressed one of the biggest issues Cannabis consumers face - inconsistent THC levels across dried flower products. Most cannabis brands will offer a THC percentage in their products with a deviation range between 10% to 12%, forcing consumers into a game of THC Russian Roulette every time they buy bud. Zerotrillion showcased Flowr's unique benefit, the right to smoke without surprises, and having the smallest THC deviation rate on the market at 2.5%.

The Results

This campaign effort solidified Flowr's place as the most consistent supplier on the market with a never before used call-out "THC ± 2.5%”. The visual components of the campaign drew inspiration from renowned Dutch artist Rembrandt, alongside scientific instrumentation as props, resulting in stunning photography that elevated the aesthetic standard. The effectiveness of this innovative effort was undeniable with Flowr's BC Pink Kush campaign driving clickthrough rates at 4x the industry average, increasing site traffic by 349%, and pushing BC Pink Kush to the #1 spot as the premium dried flower at the Ontario Cannabis Store.